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Behind The Name

TY is a Qatari owned small business that operates from Doha, Qatar. Our goal is to empower people to be who they are and to push through fear of judgment so that they make the boldest of choices that defines them. This is why we chose: Tyrannical.

It is an adjective to the noun tyrant, it basically means acting in an absolute manner and imposing will according to desire. Despite the negative connotations of the word, we believe that an individual’s personal choices are not only purely stemmed from desire, but also a reflection of who they are. Clothing choices, whether in shape or color, are a practical example of choices that help us present ourselves to the world the way we desire. Appearance makes up a large percentage of the idea that others create about us, and it has a lot to do with assumptions about who we might be. Therefore, the choice of the name tyrannical came to express the imposition of personality in the choices we make related to such simple variables with such major influence.